Miss Indian America pageant winners spent a year traveling around the United States and Europe, speaking about their Indian communities and trying to correct misconceptions about them. The reigning Miss Indian America was considered to be a cultural ambassador between Indian and non-Indians, often speaking to groups of people who had never been around Indians before. Through speaking engagements, public appearances, conferences, and other events, Miss Indian America represented and advocated for their respective tribal nation, culture, and land while promoting the contest and encouraging positive Indian-white relations. The winners worked to break down stereotypes about Indian culture and history, represented the All American Indian Days (AAID) organization, their tribes, and their families throughout the year. In addition to her mandatory year-long residency with a host family in Sheridan, Miss Indian America was accompanied by a chaperone, usually a woman, during her reign.